NGP Arts

Department of Management Studies

Overview

Management is an emerging profession which enjoys high social status and recognition in the society. Today there is a great need of formal education in the management principles, techniques and skills among the young boys and girls to cope with the development of industries and IT education. Business management with computer applications will certainly help the students to specialize in the areas of business like production, finance, personnel, marketing and systems. Management is a multi - dimensional and multi- colored discipline coupled with our day to day life. The practice of management, as a matter of fact, dates back to the emergence of human civilization. This course includes various wings like basic principles of management, marketing, production, accounting and systems. The course also enriches the quantity and equality of group performance which in turn provides competence and integrity among the students. There is a great attention towards management education, due to the growing significance of management, combined with an immense interest on the part of practitioners, researchers and social scientists. It also enriches the marketing skill of the students, since effective marketing system in necessary for high level of economic activity. The course also highlights the factors like understanding, prediction and control of human behavior in organizations. The students are modulated by providing information on production function, which is gaining more prominence among all functional areas of management. Production function offers a competitive edge to a firm in various ways- inventory turns, greatest flexibility and reduced wastage. Production of goods and service were to based on new technologies to bring about increased foreign participators in trade. Students are taught on how to trade in stock exchanges, building up of the financial infrastructure and operations in the early period of their study.

Courses

Duration

3 Years

Commencement

July

Intake

60 + 60

Eligibility

H.S.C. Passed

Duration

3 years(FT) / 4 years(PT)

Commencement

November

Intake

Eligibility

MBA with 55% or above

Duration

2 years for M.Phil / 3 years for MBA Graduates

Commencement

June & November

Intake

Eligibility

M.B.A. / M.Phil with 55% or above.

Vision

To make the department a supreme center of Academic Excellence and to ensure better quality education to its prospective learners to become good entrepreneurs

Mission

The mission is to offer Right quality education to enable the students to be dynamic managerial persons or employable graduates and to inculcate among them the Ethical, Moral and Social Values.

 

Department Activites (2025-26)

Guest Lecture/Invited Lecture

S. No. Date Name and Designation of the Resource Person Topic
1 23-Aug-25 Mr.S.S.Theerkhapathy
General Manager, Podaran Foods India Private Limited
Srini Food Park, Chittoor District, Andhra Pradesh
Recent Challenges in Business

Seminar / Workshop Conferences organized

S. No. Date Nature of the Event (Conference/ Seminar/ Workshop) Title of the Event Resource Person
1 23-Aug-25 Workshop Digital Marketing Dr.R.Mansoor Ahamad
Senior Software Trainer, Code Infinite, Coimbatore
2 08-Sep=25 to 13-Sep=25 Workshop Business Analytics Mr.Shiva Vashistha
Senior Data Consultant, Makeintern, New Delhi

Faculty Professional Development Programme

S.No Date Title Resource Person

1

06-Oct-25

to

11-Oct-25

6 Days FDP on “Developing Future-Ready Educators for the NEP 2020 Vision

AICTE Training and Learning (ATAL) Academy

2

02-Oct-25

to

08-Oct-25

7 Days Programme on “The Gen Z Effect: Innovation, Impact and the Future of Industry”

Star International Foundation for Research and Education

3

10-Sep-25

to

16-Sep-2025

6 Days Hybrid Faculty Development Programme on “Intelligent Automation for the Digital Age”

Hindusthan College of Arts and Science,

Coimbatore

4

06-Aug-25

to

13-Aug-25

7 Days Faculty Develop Program (Online Mode) on “Empowering Education – 21st Century Teaching Practices”

Erode Arts and Science College, Erode

Alumni Interaction

S.No Date Title Alumni
1 09-Aug-25 Hospital Management Mr. M. Perumalsamy (1998-2001 Batch)
Marketing Manager, Vasan Eye Care, Coimbatore
2 23-Aug-25 Career Opportunities in Corporate Sector CS G.Yuvaraj (2001-2003 Batch)
Vice Chairman, Coimbatore Chapter
(ICSE) The Institute of Company Secretaries of India, Coimbatore

Other Activities

S.No Date Title Resource Person

1

26-Sep-25

Global Tax Modifications: Impact of 50% Tariff Policies on Indian Trade and GST

Dr.V.Abirami

2

29-Aug-25

AI-Embedded Precision Farming in Agritech and Digital Farming Solutions

Dr.V.Abirami

3

28-Aug-25

Special Lecture on “Start Up Ideas”

Dr.S.Mohan

4

18-Aug-25

Building a Future – Ready Faculty: Teaching-Driven Approaches for Institutional Self-
Reliance

Dr.S.Mohan

5

10-Jul-25

Global Business Opportunities

Dr.M.Sathana Priya

 

Archive (2016-2025)

 
 

Faculty Details

01. Professor and Head
Selvakumar
Dr.S.Mohan
MBA., M.Phil., PGDCA., NET., Ph.D.

mohan@drngpasc.ac.in

Experience

Teaching: 23 years | Industry: 2 years

Specialization

HR, Marketing

View Profile
02. Professor
Prof. Dr. K. Ramamurthi
Prof. Dr. K. Ramamurthi
M.Com., BL., MBA., Ph.D.

drramamurthi@drngpasc.ac.in

Experience

Teaching: 25 years

Specialization

Management

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03. Professor
Abirami
Dr.V.Abirami
MBA., M.Phil., PGDCA., M.Sc. (Psy.)., Ph.D.

drabirami@drngpasc.ac.in

Experience

Teaching: 20 years | Research: 14 Years

Specialization

Human Resource, Marketing, Psychology

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04. Professor
Selvakumar
Dr.S.N.Selvaraj
MBA., M.Phil., Ph.D.

selvaraj@drngpasc.ac.in

Experience

Teaching: 17.1 years | Industry: 15.5 Years | Research: 5 Years

Specialization

Accounting, Finance & HR

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05. Associate Professor
Rajesh
Dr.B.M.Rajesh
M.Sc., MBA, DIM, PGDCA, M.Phil., Ph.D.

rajesh@drngpasc.ac.in

Experience

Teaching - 18 Years 2 Months | Research - 12 Years

Specialization

Networks, Data structures

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06. Associate Professor
Ragukumar
Dr.A.Ragukumar
M.A., M.B.A., PGDED., Ph.D.

aragu@drngpasc.ac.in

Experience

Teaching: 12.7 years

Specialization

Finance and HR

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07. Associate Professor
Latha
Dr. R. Latha
M.B.A., M.Phil., M.Sc., PGDCA., Ph.D.

latha.r@drngpasc.ac.in

Experience

Teaching: 13 years

Specialization

Human Resource Management & Marketing

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08. Assistant Professor
Venkatesan
Dr.R.Venkatesan
MBA., M.Phil., PGDED., Ph.D.

venkatesan@drngpasc.ac.in

Experience

Teaching: 12.9 years

Specialization

HR & Marketing

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09. Assistant Professor
Dr.M.SATHANA PRIYA
Dr.M.Sathana Priya
M.Sc. (FCA), PGDDM, MBA, M.Phil., Ph.D.

sathanapriya@drngpasc.ac.in

Experience

Teaching: 11 years | Research: 6 Years

Specialization

Finance

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10. Assistant Professor
Rukmathan
Dr.R.Rukmathan
MBA., Ph.D.

rukmathan@drngpasc.ac.in

Experience

Teaching: 9.11 years | Industry: 2 years

Specialization

Marketing & HR

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11. Assistant Professor
Sofia
Dr.M.Sofia
M.Sc., M.Phil., Ph.D.

sofia.m@drngpasc.ac.in

Experience

Teaching: 7.1 years

Specialization

Data Mining & Bioinformatics

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12. Assistant Professor
Govindaraju
Mr.R.Govindaraju
MCA., M.Phil.

govindaraju.r@drngpasc.ac.in

Experience

Teaching: 7.10 years

Specialization

Advanced Networking

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13. Assistant Professor
Santhiya
Ms.V.Santhiya
B.Sc., MBA

santhiya.v@drngpasc.ac.in

Experience

Teaching: 6 Years

Specialization

Marketing and HR

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13. Visiting Faculty
Mr. E. Anand Kumar
Mr. E. Anand Kumar
DME., DPM., MBA

Experience

20 Years

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PROGRAMME EDUCATIONAL OBJECTIVES

  • The programme aims to provide students with the career opportunity in the field of production, finance, marketing, human resource and systems.
  • It emphasizes a mix of skill set in the managerial aspect and information technology aspect which are required by the industry.
  • The programme affords the comphrensive inputs in terms of qualities required to become an entrepreneur.

PROGRAMME OUTCOMES

On the Successful Completion of the Programme, the following are the expected outcomes

PO Number PO Statement
P01 Specialize in the functional areas of business management such as Production, Finance, Human Resource, Marketing and Systems.
P02 Acquire various skill sets like communication skill, interpersonal skill, decision making skill, accounting skill, marketing skill, analytical skill and technical skill.
P03 Influence the student to become entrepreneur with social responsibilities.
P04 Meet the requirements of the corporate with contemporary knowledge to acquire high standards.
P05 Gain proficiency in using computer technology in business administration.

Department Achievements (2025-26)

Awards and Prizes for Students

S. No. Date Name of the Student Organization Event / Topic Award / Prize Won
1 11-Aug-25 Yashwanth P K, I B.B.A.(CA) Bharathiar University, Coimbatore Inter-Collegiate Tournaments, 50M Butterfly Swimming 2nd Place
2 30-Aug-25 Jeroem J, I B.B.A.(CA) Sri Ramakrishna College of Arts and Science, Coimbatore Talent Expo2k25 BIZZFEST Intercollegiate Meet “Best Manager” 1st Place

Staff Recognitions

S.No Date Name of the Staff Nature of Recognition Organization / Institution
1 20-Jun-25 Dr.M.Sathana Priya (Nominated as Mentor2) E-Commerce Team Lead ICT Academy, Coimbatore

Staff Participation

S.No Date Name of the Staff Event Organization / Institution
1 04-Aug-25 to 13-Aug-25 Malaviya Mission Teacher Training Centre
Bharathiar University, Coimbatore
Malaviya Mission Teacher Training Programme (MM-TTP) NEP Orientation & Sensitization Programme

Staff Presentation

S.No Date Name of the Staff Name of the Event Title of Presentation Organization / Institution

1

25-Sep-25

&

26-Sep-25

Dr.Ragukumar

International Conference on “Sustainable Economic Growth Through Digital Revolution” (SEGDR)

An Empirical Investigation of Occupational Stress Coping Mechanism & Job Satisfaction Among Arts & Science Faculty Members

Kristu Jayanthi University,

Bangalore

2

25-Sep-25

&

26-Sep-25

Mrs.V.Santhiya

International Conference on “Sustainable Economic Growth Through Digital Revolution” (SEGDR)

Hospital Service Quality and Patient Centric Care: A Study of Satisfaction Gaps in Multi-Specialty Hospitals in Coimbatore

Kristu Jayanthi University,

Bangalore

3

25-Sep-25

&

26-Sep-25

Dr.S.Mohan

International Conference on “Sustainable Economic Growth Through Digital Revolution” (SEGDR)

Hospital Service Quality and Patient Centric Care: A Study of Satisfaction Gaps in Multi-Specialty Hospitals in Coimbatore

Kristu Jayanthi University,

Bangalore

4

19-Sep-25

Dr.V.Abirami

International Conference on “Recent Trends in Multi-Disciplinary Research and Innovation”

ICRTMRI’25

Emotional Stability & Collaboration in Distributed Work – A Comparative Review

AVP College of Arts and Science,

Tirupur

5

28-Jul-25

&

29-Jul-25

Dr.V.Abirami

International Financial Security & Management Conference

FINCON 2025

CBDC and Digital Forensics: Opportunities and Challenges in the New Financial Era

National Forensic Sciences University, Gujarat

Staff Publication

S.No Name of the Faculty Title Journal Name ISSN / ISBN No., Date of publishing, Vol. No. Impact Factor Indexed in (SCI/WoS/UGC/SSCI/Scopus)

1

Dr.V.Abirami

Trust, Awareness, and Perceived Risks: A Comprehensive Model of Adoption Intent on Central Bank Digital Currency

Journal of Marketing & Social Research

Volume 02, Issue 04 June 2025 pp.237-246

ISSN (Online): 3008-0711

--

Peer review Journal

2

Dr.R.Latha

Examining the Role of Cause-Related Marketing in Driving Purchase Behavior Among Gen Z: Insights from Coimbatore’s Garment Industry

YMER Journal

Volume 24, Issue 7 July 2025 pp.200-205

ISSN: 0044-0477

5.7

Scopus

3

Dr.S.Mohan

The Hidden Cost of Emotional Labor: Emotional Dissonance and Job Performance in IT Firms

International Journal of Innovative Research in Technology (IJIRT)

Volume 2, Issue 2 July 2025 pp.2147-2157

ISSN: 2349-6002

8.01

UGC

4

Dr.S.Mohan

Impact of Structured Interventions on Reducing Labeling Errors in Inpatient Sample Collection: A One-Year Quality Improvement Study in a Multispecialty Hospital

Journal of Emerging Technologies and Innovative Research (JETIR)

Volume 12, Issue 8 August 2025 pp.402-409

ISSN: 2349-5162

7.95

UGC

Students Presentation

S.No Date Name of the Student Event Title of Presentation Organization / Institution
1 19-Sep-25 Sudharsan S (Research Scholar) International Conference on “Recent Trends in Multi-Disciplinary Research and Innovation” Emotional Stability & Collaboration in Distributed Work – A Comparative Review ICRTMRI’25 AVP College of Arts and Science, Tirupur

Book / Book Chapters Publications

S. No. Date Name of the Staff Name of the Book Name of the Publisher Year ISBN

1

Sep-25

Dr.V.Abirami

Rise of Entrepreneurship: Exploring Innovation & Partnership

Wordsswiggle Publication

September

2025

ISBN 978-93-49882-22-5

Volume 2, Chapter 11, PP.93-106

2

Sep-25

Dheekshitha B S

(231BM015)

The Ledger of Dhee

Pothi.com

2025

ISBN: 978-93-343-5012-8

3

Sep-25

Sirajutheen T

(231BM050)

Myths Club

Pothi.com

2025

ISBN: 978-93-343-5429-4

4

Sep-25

Sirajutheen T

(231BM050)

Paradox Club

Pothi.com

2025

ISBN: 978-93-343-5840-7

5

Jul-25

Dr.M.Sathana Priya

Future of Sustainable Business: Trends, Challenges and Opportunities

Jai Shivaasni Publications, Virudhunagar

July

2025

ISBN 978-93-343-3315-2

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